The digital tenant: redefining workspace expectations

In our previous blog, we explored the emergence of the digital tenant and the implications this has on the world of flex spaces. Now, let’s delve one step further into understanding what defines the digital tenant and the key aspects they seek in flexible workspaces. It is imperative for landlords and flex operators to understand these demands so that they can adapt to stay competitive and relevant in today’s market.

Security and data protection

It is no surprise to say that cybersecurity threats exist and are escalating, therefore digital tenants naturally want to prioritise robust security measures to safeguard their sensitive data and intellectual property. This includes stringent access controls, multi-factor authentication, video surveillance, and encryption protocols to mitigate the risk of data breaches and unauthorised access.

Multi-faceted compliance

As flex office space is now occupied by a broad range of industries, they must adhere to diverse regulatory frameworks that meet the requirements of finance, healthcare, and information security businesses. Demonstrating compliance with standards like PCI-DSS, HIPAA, ISO certifications, and SOC 2 not only fosters trust but also ensures legal adherence for tenants operating within these sectors.

Disaster preparedness and support

Digital tenants expect comprehensive disaster recovery plans and proactive IT support to mitigate disruptions and maintain business continuity. This encompasses data backups, redundancy measures, DDoS protection, uninterrupted power supplies, and responsive troubleshooting to minimize downtime effectively.

Enhanced communication and connectivity

Robust WiFi infrastructure is critical for digital tenants, necessitating enterprise-grade solutions to deliver secure, reliable, and high-speed internet access. Moreover, customisation options for digital environments and seamless integration of tenants’ tools and applications are pivotal for enhancing productivity and collaboration.

Sustainable and smart technology integration

Environmental sustainability and smart technology adoption are key considerations for digital tenants, with a quarter of businesses prioritising ESG practices. Implementing energy-efficient solutions like automated lighting and climate control systems not only reduces carbon footprints but also enhances the overall value proposition of workspaces.

Seamless connectivity across portfolios

For tenants spanning multiple locations, uninterrupted connectivity and consistent digital experiences are non-negotiable. Seamless access to data, applications, and shared resources across diverse sites empowers digital nomads with a truly “location-agnostic” work environment.

Today, the digital tenant epitomises the convergence of technology and flexibility within modern workspaces. By aligning with their evolving expectations across experience, security, connectivity and sustainability, real estate providers can future-proof their workspaces.

Embracing the ethos of digital transformation is a strategic imperative for thriving in the digital age of real estate. Download the eBook for more insight on how to design the digital tenant experience across your portfolio.

Find out more about how essensys software & technology can be used to drive better occupier experiences, remove complexity from your operations, and ultimately help you navigate and thrive through the market challenges.

FAQs

1. What’s the best approach for landlords and flex operators to implement and ensure compliance with the various regulatory frameworks mentioned, such as PCI-DSS, HIPAA, ISO certifications, and SOC 2?

Implementing and ensuring compliance with regulatory frameworks like PCI-DSS, HIPAA, ISO certifications, and SOC 2 does require a concerted effort. Landlords and flex operators may need to employ standardised approaches or best practices tailored to each specific regulation. This could involve conducting regular audits, implementing robust security protocols, providing staff training, and leveraging specialised software solutions to maintain compliance.

2. The article highlights the importance of seamless connectivity across portfolios for digital tenants. Can you share an example of who has successfully achieved this level of connectivity, and what strategies were used?

Achieving seamless connectivity across portfolios for digital tenants involves strategic planning and investment in the right technology. To implement this, you need to have effective access and identity management, controlling who has access to your digital services. Plus, WiFi roaming enables instant authentication and connection when moving throughout a building or to another location. Strategies may vary depending on factors such as the size and location of the properties, the technology infrastructure in place, and the specific needs of the tenants.

Our customer, Hines, chose to partner with us to revolutionise their flexible workspace platform, The Square, which aimed to provide a modern, connected experience for tenants. Read the full case study.

3. While the blog discusses the importance of sustainable and smart technology integration for digital tenants, it doesn’t delve into the potential challenges or barriers faced in implementing these technologies. What are some common obstacles real estate providers encounter when trying to adopt energy-efficient solutions and smart technology, and how can they overcome them effectively?

Common obstacles include upfront costs, compatibility issues with existing infrastructure, and the need for specialised expertise to implement and manage these technologies effectively. Overcoming these challenges may require investment in research and development, collaboration with technology partners, and education and training for staff and tenants on the benefits and usage of these solutions.