Leveraging occupancy data to drive yield across your portfolio

2 min read
28/03/2024
By Kurt Patrick

In a recent panel discussion, Kurt Patrick was joined by Mike Flanagan (Arch Amenities Group) and Geroge Vogelei (Cove) to discuss how occupancy tracking data can provide valuable insights into a building’s performance – with a focus on driving return on investment and delivering value to stakeholders.

Here are five key takeaways from their discussion:

Data-driven decision making

Success in the office market relies on leveraging data to inform decisions across leasing, facilities management, and asset management levels. By employing psychographic profiling and data analysis, stakeholders gain insights into end-user behaviors, enabling the customization of amenities to optimize space utilization and drive higher occupancy rates and rents.

Harnessing Wi-Fi data

Wi-Fi data provides a more in-depth understanding of real-time space usage when integrated with existing building systems. Behavioral segmentation allows stakeholders to extract actionable insights to determine resource allocation, pricing strategies, and activation of amenity spaces to enhance the occupier experience and maximize revenue potential.

Seamless access and security

Technology plays a pivotal role in enabling seamless access throughout the spaces of a building and across multiple locations. With robust security measures and global authentication mechanisms, workspace operators can ensure their occupiers have a secure connection, enhancing trust and reliability.

Dynamic pricing strategies

The concept of dynamic pricing based on actual space utilization incentivizes users to occupy spaces more efficiently. By analyzing usage patterns, landlords and operators can identify underutilized spaces and explore opportunities to generate additional revenue, maximizing the value of their spaces.

Campus approach and integration

Software and technology solutions facilitate the campus approach, allowing companies to access resources consistently across multiple locations. Seamless integration of amenities and guest registration across different locations enhances user experience, paving the way for portfolio success supported by technology-driven solutions.

For more insight on how to gather and action occupancy data insights, watch the full webinar or get in touch with the essensys team.

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In this article

  • Here are five key takeaways from their discussion:
  • Data-driven decision making
  • Harnessing Wi-Fi data
  • Seamless access and security
  • Dynamic pricing strategies
  • Campus approach and integration

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