Turn Meeting Rooms into a Real Revenue Driver

Table of Contents

How to Maximise Revenue From Your Meeting Rooms.

How elumo enables operators to increase revenue and tenant satisfaction at the same time.

Meeting rooms—and any bookable space, whether that’s a phone pod, event space, or day office—represent premium square footage that could otherwise be leased as private offices. 

Operators make them available because tenants need them. And demand for these spaces has never been higher, yet the revenue being generated still doesn’t reflect that.

This gap goes beyond pricing, however. It’s about controlling availability and usage in real time. Without that oversight, tenants become frustrated, and a revenue opportunity turns into a potential liability. 

With elumo, operators finally have an opportunity to solve for access and revenue simultaneously, ending the reductive paradigm that the industry has been locked into for more than a decade. 

The false choice operators have been making.

Historically, the industry has approached meeting room revenue in one of two ways, but neither have worked properly.

The first is locking rooms down. Put access control on the door, protect the revenue, enforce bookings. The problem is that many requirements are last-minute and dynamic by nature. 

Forcing someone to pre-book an hour in advance to sync with an access system creates friction that gets in the way of how people actually work.

The second approach is going in the opposite direction: offer a booking platform, a tablet on the door, run it on trust. The issue there is that tablets quickly become free-busy indicators. Members walk the floor looking for green lights and choose those rooms as their private office for the day. 

The squatting problem is now less visible and more fluid. It creates a headache for operators who are backed into a corner with two choices to make.

Solve for revenue and you damage the experience; solve for experience and revenue gets abused. That’s the trade-off operators have been stuck with.

Enforcing bookings without killing the experience.

The answer is resolving both problems without compromise, and that requires the right hardware and software working together.

Pre-booked rooms should be enforced. If a room is reserved, only the people in that booking should be able to access it. That’s a basic revenue protection measure that eliminates squatting entirely.

But the experience side matters just as much. Members who need a room right now—on a call, walking past an empty space—shouldn’t have to go find a community manager or open an app and book 60 minutes in advance. 

With elumo, a tap of a smartphone using Apple Wallet or Google Wallet books, pays for, and opens the room in under half a second. The booking is created in the operator’s existing platform automatically, credits or billing are handled exactly as they would be for a pre-booking, and the member is in the room and back on their call.

So, you can enable pre-bookings or grant instant access for on-demand use; either way, the user experience remains seamless.

Elastic space: making every square foot work.

Beyond the day-to-day booking problem, there’s a bigger opportunity that most operators overlook: vacant offices.

In flex, tenants move in and out. A space sits empty for six weeks while the next tenant isn’t due until the following month. You’re dealing with dead revenue on high-value real estate.

With the right platform, operators can automatically convert vacant offices into bookable meeting rooms for the duration of the gap. When the next tenant moves in, the room reverts to a private office. 

The inventory adjusts without manual intervention, and space that would otherwise sit idle generates revenue instead. It’s a straightforward application of the same principle—always have something bookable to maximise revenue per square foot.

Data: the next competitive edge.

Once operators have proper control over their bookable spaces, the data that comes with it becomes genuinely valuable.

Which rooms are most in demand? What days see peak booking volume? What proportion of bookings are pre-booked versus tap-to-book on the door? What sizes of rooms are actually being used versus what was built?

That data drives smarter decisions—on pricing, on layout, on future sites. It also opens the door to dynamic pricing. 

Surge pricing on Wednesdays and Thursdays, discounted rates on quieter Mondays, last-minute availability pushed to members at reduced rates to fill gaps—you get the picture. 

The flex industry hasn’t gone there yet largely because operators haven’t had the platform or the data to do it.

The revenue you’re already owed.

The core message is simple: your most in-demand spaces aren’t generating what they should despite the demand being there and a willingness among members to pay. 

What’s been missing is the technology infrastructure to capture it simply and in real time, without making the experience worse for the people using it.

Operators no longer have to feel like they’re making a trade off between revenue generation and member experience–they need to be thought of as the same outcome.

elumo makes that possible.