ESSENSYS WELCOMES GENEVIEVE WONG AS HEAD OF MARKETING, APAC

By Chloe Fan · 09.11.2021 · 2 MIN READ

November 9, 2021 – essensys announces the hiring of Genevieve Wong as Head of Marketing, APAC. With over 10 years of experience across corporate real estate and data centres, Genevieve has distinct expertise in brand marketing, strategic business and market development. Based in Singapore, Genevieve will help expand and grow essensys across the Asia Pacific region.

“essensys is growing rapidly in the Asia Pacific and attracting industry-leading talent. Genevieve represents the best in the business. We are thrilled to have her join our leadership team and anchor our Singapore office. Real estate technology should be marketed to the industry by the industry, and that is Genevieve’s expertise,” said Eric Schaffer, CEO Asia Pacific of essensys.

Before joining essensys, Genevieve led the regional marketing function at Keppel Data Centres, responsible for integrated marketing communications and demand generation initiatives across APAC and Europe. She has also held various positions in CapitaLand, focusing on lead generation and account management across key markets in Asia.

“The Asia Pacific region has experienced strong growth in flexible workspaces and will continue to be a core strategy for the hybrid workplace of the future,” said Genevieve. “I look forward to supporting the technology needs of our clients and scaling the essensys business across the region.”

About essensys
Established in 2006, essensys is the world’s leading software and technology provider to the fast-evolving office space sector. We empower ambitious landlords and workspace providers to deliver next-generation office experiences. Our secure, all-in-one platform is specifically designed to solve the unique challenges of operating and scaling exceptional in-building experiences – secure digital infrastructure, effective space setup, seamless operations and friction-free occupier interactions. All powered by our proven private network and cloud infrastructure. We power more than 20 million sq ft across 170+ cities and are trusted by the world’s leading landlords and operators.

Hong Kong has recently been established as the company’s Asia Pacific headquarters. The group has ambitious growth plans for the region and will continue to increase global market share as demand for flexibility in real estate continues to grow. essensys in APAC is led by property industry veterans in Hong Kong, Singapore, and Sydney.

About the Author

Chloe Fan

APAC Marketing Associate