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Occupancy tracking is a prime method to ensure office space is operating efficiently and profitably. In part 1 of this blog series, we discussed the four main ways to track occupancy in an office building; IoT sensors, access control (keycards), apps and WiFi data. When outweighing the pros and cons, WiFi data offers an effective solution and can provide deeper insights than other options.
We explored the benefits of using WiFi to measure occupancy, and this is exactly how occupancy tracking is done in essensys Platform. Now, let’s delve further into understanding the insights WiFi data can offer to assist decision makers.
The “smart” way
- A “smart” WiFi tracking system, like essensys Platform, will link numerous devices to an individual, counting a person with multiple connections such as a phone, laptop, and/or watch as a singular entity.
- Data is collected via WiFi access points within the entire building, eliminating the need for additional costly hardware to acquire these insights.
- You can also see the access points individuals are connected to, providing insights into the varying levels of activity across different areas of the space/building. This information is valuable for efficiently managing and optimizing your portfolio, such as determining pricing or monetization strategies for spaces, organizing layouts, staffing needs, identifying optimal days for events or community-building activities, and more.
Tracking occupancy in essensys Platform
Firstly, essensys Platform includes unique WiFi authentication. Specifically, each individual using essensys managed WiFi is authenticated against their email address, enabling the tracking of individual user activities and usage.
With this approach, essensys can monitor an individual’s actions based on the wireless access points they encounter or connect to. Our platform provides data that shows the times individuals enter a building in the morning, their movement patterns throughout the day across the space, and when they leave.
By implementing the solution across multiple buildings, we can build a comprehensive view of cross-building utilization, showcasing how occupants are using your portfolio.
This information provides value in identifying the most frequented areas within a space and the most popular times. Additionally, it allows you to identify individuals who roam between sites across your portfolio.
So what?
Gaining insights into the usage of your space can provide valuable information for making informed decisions related to revenue generation, optimization, and effectively managing complexity throughout your portfolio.
- Revenue – determining pricing or monetization strategies for spaces
- Optimization – organizing spaces based on bandwidth needs and staffing requirements
- Managing complexity – setting up and exporting insights from essensys Platform is straightforward and user-friendly
Want to find out more?
Some of the world’s largest real estate brands use our software & technology to help them operate their portfolios more efficiently. We’d love to show you how essensys Platform can simplify how you manage your occupiers, spaces and digital services – click here to get started today.