Grow your coworking space

Scaling your business can be challenging in a competitive market.
Follow the steps below for industry-leading insight or download the full guide.

9 Steps to scaling your coworking brand
generate the right demand

Knowing your right target market is vital to drive the right demand to your space.

master the tour experience

The tour is your opportunity to impress the prospect and seal the deal. 

build your sales pipeline

The goal is to drive revenue while building lasting relationships with your customers. 

onboarding new occupiers

The key here is to get new customers setup to work, quickly & smoothly. 

customer management

Build trust among your members by communicating with them effectively.

on-demand service delivery

Delivering secure and reliable technology is a deal breaker for today’s occupier. 

enrich member experience

Going above and beyond offering a mere workspace to differentiate your business. 

seamless billing and invoicing

Today’s occupier expects visibility, transparency & ease of payment. 

efficient cash collection

Electronic payments guarantee payment and a seamless member experience.

reporting icon turquoise
generate the right demand

In today’s market, there’s increasing demand and plenty of supply for coworking and flexible workspace. Knowing where and who you’re marketing to is vital to drive the right demand.

Are you getting your business in front of your target market? Beyond that, do you have effective systems and tools in place to capture and manage leads from various channels? 

dotted lines_Artboard 45
workspace tour experience

Having a process in place to promote tours and manage bookings will facilitate the process and result in greater business opportunity. The tour is your opportunity to impress the prospect with your space and seal the deal. Remember, follow-up is key. Do you have the workflows, tasks and reminders in place to maintain contact with the prospect? 

dotted lines-38
budget icon turquoise
sales pipeline for growth

The goal is to drive a revolving door of revenue opportunity while building lasting relationships with your prospects and customers.

If you have investment, you’ll need to demonstrate occupancy rates and a growing pipeline. Your sales cycle and CRM tools should be effective in nurturing leads, closing deals and driving the right amount of business to stay competitive. 

dotted lines_Artboard 45
publicise your workspace icon cherry
onboarding new occupiers

The key here is to get new customers setup to work, quickly and smoothly, with the right user profile and license agreement in place.

Integrate the multiple and dynamic aspects of a flexible working environment to keep track of renewal dates and rates, keeping it hassle-free and flexible for your customers. Enable them with quick-click service activation and access to an on-demand marketplace that enriches their member experience. 

dotted lines-38
people icon turquoise
customer management

Managing customers can be a challenge without the right CRM system in place. Establish user profiles, foster community with a member directory and keep on top of renewal dates to ensure customer retention.

Build trust among your members by dedicating time to building a community, hosting events and communicating effectively with them.

dotted lines_Artboard 45
flexible workspace technology icon cherry
service delivery

The crux of a flexible workspace business, after the space itself, is technology services.

Delivering secure, compliant and reliable technology services is a deal breaker for today’s occupier – especially the corporate segment of the market. Get this part right with customers and remove complexity from the operational side of it with the right technology platform. 

dotted lines-38
people icon turquoise
enrich the member experience

There is no shortage of supply of workspace in today’s market, which means coworking operators are competing to secure occupiers.

Going above and beyond offering a mere workspace, is a stark differentiator among providers. For the best member experience, think slick, friction-free, and how to integrate the physical and digital environments. 

dotted lines_Artboard 45
reporting icon turquoise
billing and invoicing

Financial operations can be cumbersome and complex for a flexible and dynamic business model such as coworking.

Seamless booking, buying and billing is the flex-space utopia that can be achieved via automation, self-service and integration of the right platforms.

Today’s occupier expects visibility, transparency and ease of payment for a slick experience.

dotted lines-38
winner icon turquoise
cash collection

We live in a digital world. Recurring electronic payments are a way to guarantee payment while also ensuring a seamless and friction-free experience for your members.

Integrating with payment gateways is essential for collecting cash and avoiding risk. Full cycle integration with your booking system allows for accurate reports, keeping your business in good health.

Ready to dive in deeper?

Click the arrow to get the most in-depth guide – for free.


essensys plc is a public limited company registered in England and Wales. Registered Office: Aldgate Tower, Leman Street, London, E1 8FA. essensys Inc is a Delaware company. Registered Office: 450 7th Avenue, New York, NY 10123. Access our Complaints Policy, Code of Practice & Compliance

© 2020 essensys. All Rights Reserved.

Contact us

Aldgate Tower
2 Leman Street
E1 8FA


New York

Nelson Tower
450 7th Avenue
New York


Los Angeles

2450 Colorado
Ave #1007
Santa Monica
CA 90404