Oren believes “the quality of furniture and design is part of the DNA of the Brain Embassy. The uncompromising commitment to quality is our unique fingerprint, identified with the Brain Embassy in each of the brand’s branches. We are committed to a standard that is nothing less than the state of the art in its field. A standard that allows the members to enjoy the ideal environment to create, initiate, share, develop and succeed, following the most advanced conceptions currently practiced throughout the world.”
This collaborative atmosphere combined with the open plan setting, helpful staff and aesthetics create a high-end workspace experience. What you get when you step into the Brain Embassy is a premium vibe at a price point that won’t break your bank account.
With the lead up to the grand opening of the Tel Aviv location, Brain Embassy invested heavily into marketing and lead generation. They required a solution that would simplify lead management, making the process automated and seamless, taking their sales process to the next level. Before essensys, they relied on Excel which was manual, complex and restrictive. It made no financial or practical sense to invest in such a big marketing push to then inefficiently manage the sales process using a manual tool like Excel. Oren states, “One of the first things I said when I joined in January 2019, is that there is no chance we are opening Tel Aviv and Belgium on excel. We need a software solution to support us”.
Prior to essensys, Brain Embassy worked with a combination of workspace tools to take care of things such as meeting room management and community member portal. However, the major downfall was that in wishing to add to the system (CRM and events for example) was an additional 3rd party integration. They wanted a comprehensive and seamless experience, offering an all-in-one solution.
At one point they had the intention of doing in-house development however the cost, time to market and ongoing maintenance were not justifiable. “We’d have to build our own software department to make it the exact platform that we need.”
As a result, Brain Embassy integrated with Operate by essensys, a comprehensive and full-cycle workspace management SaaS platform, to manage the day-to-day coworking operations across their Poland, Belgium and Tel Aviv locations.