Traditional long-term commercial property transactions have been on the decline. The trend towards short term flexible workspace is rampant these days, and not just in the office sector, but across a wide-range of industries as well. From behemoth venture capital-backed brands and franchises to bootstrapped startups, the approach to commercial space usage is changing.
But it’s not just your traditional office space that is seeing disruption. Other commercial property players are seeing the change. In the beauty industry, Image Studios 360 is a new franchise model that has adopted the shared workspace concept, and they’ve got aggressive plans for the coming years.
We spoke with Trisha Deschenes Director of Franchise Operations for Image Studios 360 who are essensys’ latest new customer. She talks about Image Studio 360 plans for the future and dominating a new shared workspace niche.
New Business Opportunities for Professionals
Image Studios 360 is a high-end workspace concept and brand targeted at beauty professionals. With a total of six locations in the Salt Lake City area and one in Florida, there are aggressive plans for expansion across the United States which include locations in most of the 50 states before the end of 2018.
Each franchise location features approximately 5,000 square feet of flexible workspace that accommodates between 28 to 32 elaborately designed suites overseen by an onsite manager. Beauty professionals and entrepreneurs ranging from hairdressers and estheticians to masseuses and nail techs can run their own practice on their own time and from their own space, rather than working for someone else at an hourly rate.
Franchise Strategy: Efficient Scalable and Innovative
Trisha Deschenes is the Director of Franchise Operations for Image Studios 360. Before joining the corporate team, she spent over seven years in franchise development for Intelligent Office. She has extensive experience in replicating the shared workspace model and providing support and training to franchisees. At Image Studios 360, Trisha’s role is to work closely with Chief Operating Officer, Tonia Scalzotto to grow the name, brand and business model of this high-end beauty workspace concept. With seven years of operations under its belt, Image Studios 360 has developed a proven and successful system, a reliable sign of a business model that works in the beauty industry.
Part of its success thus far is the backend support franchisees receive from Image Studios 360. The high-end concept, managed services, support team, and training, enable a flexible workspace environment for the beauty industry that can practically run itself. When Trisha Deschenes joined the team, her chief priority was differentiating the franchise concept with the implementation of high-end and scalable value-added services to offer excellence in member experience and hassle-free systems for their franchisees.
Going above and beyond basic workspace services, Image Studios 360 specializes in reception services for their end-users. The objective is to enable their occupants to focus on running their businesses without having to leave a client to answer the phone, make appointments or risk missing an important call. A comprehensive VOIP system, powered by essensys, is just one of the many services that are enabling Image Studies 360 to expand their offering to franchisees in a simple, efficient and scalable way.
A One-Stop Platform for Growth
Operators such as Image Studios 360 building a franchise workspace value the simplicity of a single platform to manage multiple locations, integrate with other business applications and easily scale with growth. Low-touch, high-revenue generating potential operations are attractive to franchise investors and Image Studios 360 have succeeded in shifting the model to an easy-to-manage service-based model. Trisha and her team chose to leverage the essensys platform to drive value-added services across their growing network of beauty workspaces, deliver an excellent member experience and grow their network across the country.
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