In flex-space working environments, it’s critical that operators provide their tenants with technology that helps them remain productive while away from their desks. Not only are tenants reliant on their mobile devices to get work done, they are depending more and more on their smartphones to help them stay connected and be productive in the working environment.
Thanks to likes of Uber, Opentable, Booking.com, Treatwell and other on-demand services, our society is now used to having convenience at our fingertips. Your members expect technology that makes their busy lives easier and allows them to book things on the go.
To set yourself apart from competition and delight members, here are the benefits of introducing a mobile app into your flexible workspace offering.
What is a mobile app?
A massive part of what everyone does every day requires an app. For example, car service, door access, messaging family and friends, etc. Therefore, it’s no surprise that in the office environment, apps are becoming an integral part of how occupiers get their work done and consume space and services.
Mobile applications, commonly referred to as apps, are software developed for use on wireless mobile devices such as smartphones and tablets. Apps are designed with the limitations and features of mobile devices in mind.
With over 2.7 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving.
What’s everyone doing on their phones? Well, according to Smart Insights, 90% of mobile time is spent on apps. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future. Don’t believe us? Take a look at these stats.
- 21% of Millennials open an app 50+ times per day.
- 49% of people open an app 11+ times each day.
- 57% of all digital media usage comes from mobile apps.
- The average smartphone owner uses 30 apps each month.
- In 2018, there were more than 205 billion app downloads. That’s a 15% increase from the year prior.
- Experts predict that there will be a 25% increase in global app downloads between 2018 and 2022.
Benefits of a Mobile App for you and your Members
Seamless, self-service member experience
Customer satisfaction and member experience should always be the focus for any flexible workspace and rightly so with nothing but choice in today’s booming market. One way to meet tenant expectations is by introducing technology such as a mobile app that improves member experience. Having your own mobile app for your flexible workspace allows members to book and pay for meeting rooms on the go with a few simple clicks – all from the convenience of their smartphone. They can make bookings and check availability in real-time. This allows members to schedule meetings in advance, ultimately increasing their productivity. Keeping tenants happy will positively impact your retention rates and in turn business performance and reputation.
Extra revenue stream
Not only does a mobile app improve member experience and add value to your workspace offering but it also acts as a competitive advantage. Take your workspace offering to the next level by offering members a self-service, frictionless experience when it comes to booking and paying for meeting rooms. According to a research study, mobile payments encourage people to spend more money and mobile payment users conduct 23%+ more transactions. Your bottom line and profitability can benefit massively from this extra revenue stream.
Reinforce your branding
Build a community and create a strong brand impression by personalising the mobile app with your branding. To really stand out from the crowd, consider using a provider that allows you to have your own app store entry. This means having your own app name, icon and branding available in the app store without having the headache of development and maintenance.
Keep your members in the loop
Instead of overwhelming your customers with frequent emails that may be missed, a mobile app allows you to keep them updated with a newsfeed. Whether it be an event, promotion or general announcement that you want to shout about, you can keep members informed with a user-friendly newsfeed feature. Use tags so your members can easily navigate and filter through different items that they are most interested in. Another way to keep members in the loop is through push notifications. These could be used to promote an event and send reminders or simply to provide a general update such as the coffee machine is broken. Just remember, don’t bombard members as this could be an annoyance and result in them switching off the notifications, the complete opposite of what you want to achieve.
Easy to use and train
Flexible workspace mobile apps are built with the member in mind and ultimately to make their lives easier with as few clicks as possible. Delivering a user-centric, intuitive and responsive mobile experience won’t go unnoticed by members.
Functionality such as feedback and issue reporting can make a big difference to member experience. For example, if a member notices a broken light bulb in a meeting room, they can use your mobile app to simply write a short message and add a supporting picture if necessary. This will go directly to the your team to follow up with the issue. This saves the member having to find the right person to tell and ultimately makes sure the issue gets resolved quicker, improving both efficiency and providing a seamless member experience.
As always, happy members result in word of mouth referrals and higher occupancy rates. Not only should the mobile app be easy for your members to use but it must also be incredibly easy for you to set-up and maintain. To ensure a frictionless experience when it comes to managing your workspace and members, make sure your mobile app is integrated with your workspace management software.
Mobile app directories are a great opportunity for members to see a list of who else is in the space. Perhaps a member needs a graphic designer for a project they’re working on. In the directory they can search and view profiles and get in contact with the designers in your workspace. This works the other way round also. When members are looking for new clients and projects, they can reach out to other members that they think may benefit from their services.
Invoice with ease
Adopting a mobile app can simplify the process of invoicing your members for one-off and ongoing bookings, allowing members to access their invoices and pay them on the go with just a few clicks.
Take your workspace offering to the next level
With a mobile app you can make it easy for members to book and pay for meeting rooms from the convenience of their smartphone. What makes the essensys mobile app unique is the level of personalisation, including your own app store entry, without the headache of development and maintenance. The essensys mobile app is integrated with leading management software, Operate to ensure an all-in-one solution. Discover more here.